Complete Production Credits
A kid dressed as Darth Vader tries to use the Force on random objects around the house — and fails. When his father comes home in a Volkswagen Passat, the kid tries the Force on the car. He succeeds — or so he thinks.
Ken 'Spanky' Moskowitz contributed as a writer on Volkswagen's landmark Super Bowl XLV commercial, helping shape the charming story of a little Darth Vader who believes he has the Force — a concept that became the most viral Super Bowl ad of 2011 and one of the greatest of all time.
Voted #9 on YouTube's Top 10 Videos of 2011 — one of the most viral Super Bowl ads ever made, with over 60 million views
A young boy dressed in a Darth Vader costume spends his day trying to use the Force on various objects around the house — the family dog, the washing machine, a sandwich, his baby sister — and fails each time. His frustration is palpable but adorable.
When his father arrives home in a new Volkswagen Passat, the boy tries one more time — pointing his hands at the car. To his amazement, the car roars to life. What he doesn't know is that his father, watching from inside the house, used the car's remote start feature.
The commercial was released online before the Super Bowl and immediately went viral, accumulating millions of views before it even aired on television. It was voted #9 on YouTube's Top 10 Videos of 2011 and is widely considered one of the greatest Super Bowl commercials ever made.