Complete Production Credits
Men who hear about a Bud Light party start talking like T-Pain — with Auto-Tune. Soon, T-Pain himself shows up at the party. The ad that launched Ken Spanky Moskowitz's legendary Super Bowl career.
Ken 'Spanky' Moskowitz served as Lead Writer on Bud Light's Super Bowl XLIV commercial — his very first Super Bowl ad. The T-Pain Voice concept showcased Ken's ability to tap into pop culture at exactly the right moment, launching what would become a 10-commercial Super Bowl legacy spanning 16 years.
Ken's first Super Bowl commercial — the beginning of a 16-year, 10-commercial Super Bowl legacy spanning Budweiser, VW, M&M's, T-Mobile, Bubly, Etsy, State Farm, and more
Men who hear about a Bud Light party start talking like T-Pain — with Auto-Tune vocal effects. The concept taps into the massive cultural moment of T-Pain's Auto-Tune style, which was dominating pop music in 2009-2010.
As more and more people hear about the Bud Light party, the Auto-Tune effect spreads. Eventually, T-Pain himself shows up at the party — the ultimate payoff to a brilliantly simple comedic premise.
This was Ken 'Spanky' Moskowitz's first Super Bowl commercial — the beginning of a legendary 16-year run that would see him contribute to 10 of the most iconic Super Bowl ads ever made. The T-Pain Voice ad demonstrated Ken's signature ability to identify and amplify cultural moments with perfect comedic timing.