Complete Production Credits
Singer Michael Bublé insists on pronouncing the sparkling water brand "Bubly" as "Bublé" — even after a customer and a clerk correct him. A comedic battle of names that delighted Super Bowl audiences.
Ken 'Spanky' Moskowitz served as Lead Writer on PepsiCo's Bubly debut Super Bowl commercial, crafting the sharp comedic premise and wordplay that made the Michael Bublé name-confusion concept one of the funniest ads of Super Bowl LIII.
One of the most-talked-about comedic Super Bowl ads of 2019 — a perfect showcase of Ken's wit and wordplay expertise
At a store, singer Michael Bublé insists on pronouncing the name of the sparkling water brand Bubly as 'Bublé' — even after another customer and a store clerk (whom Bublé refers to as 'Davé') correct him. The ad plays on the near-identical pronunciation of the singer's name and the brand name.
The commercial was PepsiCo's debut Super Bowl spot for Bubly, their sparkling water brand. It was a massive success, introducing the brand to a national audience with humor and the star power of Michael Bublé.
The ad's clever wordplay and Bublé's self-deprecating performance made it one of the most memorable and shared commercials from Super Bowl LIII, earning widespread praise from advertising critics and audiences alike.