The Clydesdale and the Eagle — A Story of American Resilience
Two of America's most iconic symbols — the Budweiser Clydesdale and the bald eagle — unite in a breathtaking Super Bowl LX commercial that celebrates the enduring spirit of the American people. Written by Ken Spanky Moskowitz in his 10th Super Bowl contribution.
Ken "Spanky" Moskowitz served as a writer on the Budweiser "American Icons" Super Bowl LX commercial — his 10th Super Bowl contribution spanning 16 years. As Founder of Ad Zombies and Wedgie Creative, Ken brings an unmatched ability to craft advertising narratives that resonate at the highest level of the industry. His work on this commercial helped shape one of the most emotionally powerful Super Bowl ads of 2026.
This marks Ken Moskowitz's 10th Super Bowl commercial — a milestone achieved by only a handful of advertising writers in history. Spanning 16 years (2010–2026), his portfolio represents some of the most-watched, most-shared, and most-awarded commercials in Super Bowl history.
The Budweiser "American Icons" Super Bowl LX commercial is a cinematic celebration of American resilience and unity. Set against the sweeping landscapes of the American heartland, the ad features the legendary Budweiser Clydesdale — one of the most recognizable symbols in advertising history — alongside the bald eagle, America's national bird and symbol of freedom.
The commercial taps into a deep vein of American pride and nostalgia, reminding viewers of the values that have defined the nation for generations. The Clydesdale's powerful stride through golden fields, with the eagle soaring overhead, creates an image of strength, freedom, and enduring spirit that resonated deeply with Super Bowl LX viewers.
Created by BBDO New York and produced by SMUGGLER, the commercial represents the pinnacle of Super Bowl advertising craft — combining world-class cinematography, emotional storytelling, and the iconic Budweiser brand heritage into a 60-second masterpiece that will be remembered for years to come.