Ken "Spanky" Moskowitz
Writer
Career Highlights:
- • Nearly 40 years in creative advertising
- • Over 100,000 ads created
- • $300+ billion in client revenue generated
- • Founder & CCO of Ad Zombies
Major Brands:
- • Budweiser, Coca-Cola, Frito-Lay
- • NBA, NFL, MLB, ESPN Sports
- • Chevrolet, Samuel Adams, Indy 500
- • M&M Mars, Häagen-Dazs, Tampax
Author: "Jab Till It Hurts: How Following Gary Vaynerchuk's Advice Helped Me Build A 7-Figure Brand"
Contact: [email protected] |Social: @spankymoskowitz
"American Icons" is Budweiser's 60-second Super Bowl LX commercial celebrating the brand's 150th anniversary and America's 250th birthday. The spot features the iconic Budweiser Clydesdales in their 48th national Super Bowl appearance alongside an American Bald Eagle under the care of the American Eagle Foundation.
The heartwarming story chronicles an unlikely friendship between a Clydesdale foal and a baby eagle, set to Lynyrd Skynyrd's "Free Bird." The commercial showcases their journey from vulnerable youngsters to majestic symbols of American strength and freedom.
Key Details: The eagle, named Lincoln, was rescued in Tennessee and trained by the American Eagle Foundation. He serves as the mascot for Philadelphia Eagles home games. The commercial was filmed in the St. Louis countryside and features real-life Budweiser barley farmer Brian Fransen.
Complete Production Credits
The talented team behind "American Icons"
Kyle Norrington
Chief Commercial Officer
Todd Allen
SVP of Marketing for Budweiser
Kristina Zackler
Head of Marketing
Veronica Sperry
Marketing Director
Jamie Murray
Brand Team
Maura Larkin
Brand Manager
Lacey Clifford
Communications Director
Justin DeMarco
Communications Director
Delaney Adams
Partnerships
Naveen Sood
Media Director
Eric Li
Agency Director
Michael Aimette
Chief Creative Officer
Danilo Boer
Chairman
Alexandre Abrantes
Executive Creative Director
Jono Flannery
Group Creative Director
Kevin Watkins
Group Creative Director
EJ Lee
Creative Director
Joey Monteverde
Creative Director
Nick Williams
Head of Production
Daniel Roversi
Integrated Producer
Jenna Ramon
Producer
Emma Armstrong
Chief Executive Officer
Todd Sussman
Chief Strategy Officer
Henry-Alex Rubin
Director (Academy Award-nominated, Emmy Award-winning)
Patrick Milling-Smith
Founder
Sue Yeon Ahn
Managing Director
Drew Santarsiero
Executive Producer
Salli Zilles
Line Producer
Anthony Dimino
1st AD
Ryley Brown
Director of Photography
Justin Allen
Production Designer
Young-Ah Kim
Costume Designer
Ayumi Moore
Costume Designer
Tara Loren
Makeup Artist
Sheldon Gardner
VFX Supervisor & Creative Director
Dave Hunt
Editor
Nick Smalley
Animal Lead
Mike Battcock
CG Supervisor
2D Artists:
Jasmine Cooper, Lucy Lawerence, Olivia O'Neil, Matt Shires, Viola Bascombe, Frankie Foster, Ross Ferguson, Manolo Perez, Liam Doyle, Miguel Carballal, Sarah Breakwell, Tanguy Lemonnier, Billy Stockwell, Chris Wood
3D Artists:
Hendrik Kramer, Aksynia Gatsenko, Oliver Lémery, Federico Vanone, Joe Ibbett, Ian Baird, Bethan Williams, Elia Göttlicher, Teodora Retegan, Ashley West, Ihor Obukhovskyi, Ben Cantor, Jake Thompson, Francesco Barbera, Gaël Kerchenbaum, Tom Keijer, Victor Vinyals, Dan Lane, Alastair Hearsum, Joe Trimby
Neil Smith
Editor
Fatos Marishta
Cut Assistant
Chris Debreutel
Head of Production
Alejandra Alarcon
Executive Producer
Victor Medina
Producer
Erica Thompson
Managing Director
Luke Fabia
Music Producer
Peter Raeburn
Music Producer & Creative Director
John Mouroumes
Music Producer
Maddie Stephenson
Music Mixer
Gabriel Firmin
Music Producer
Henning Knoepfel
Sound Designer
Jack Patterson
Sound Designer
Featured Music:
"Free Bird" by Lynyrd Skynyrd
Jon Pate
Operations Director
Coordinators:
Dave Hennen, Chris Wiegert, Dennis Knepp, Walter Graber, Andrew LaCrosse, Kate Wiltshire, Robin Wiltshire
Jessica A Hall
Chief Executive Officer
Katelyn Jennings
Chief Operating Officer
Bailey Hall
Team Member
Ryan Chamberlain
Team Member
The American Bald Eagle "Lincoln" was rescued in Tennessee and trained for 5 years. He serves as the mascot for Philadelphia Eagles home games.
Marean Spero Steen
Vice President
Chad Byrnes
Project Manager
Amanda Goldman
Marketing Director
Devan Costello-Mays
Social Media
Brian Fransen
Real-life Budweiser barley farmer
Jack Geren (@jackgeren)
Farmer with "sun in his eyes"
About This Commercial
"American Icons" aired during Super Bowl LX on February 8, 2026, marking Budweiser's 150th anniversary and celebrating America's 250th birthday. The 60-second spot was part of Budweiser's "Made of America" campaign and featured the Budweiser Clydesdales in their 48th national Super Bowl appearance.