Complete Production Credits
At a party, a brown-shelled M&M is mistaken for being naked. The red M&M tears off its candy shell and dances to "Sexy and I Know It" by LMFAO — one of the funniest Super Bowl ads of 2012.
Ken 'Spanky' Moskowitz contributed as a writer on M&M's hilarious Super Bowl XLVI commercial, helping develop the comedic concept and sharp dialogue that made Red M&M's impromptu dance to 'Sexy and I Know It' one of the most memorable moments of Super Bowl 2012.
One of the most-laughed-at Super Bowl ads of 2012 — Red M&M's dance became an instant pop culture moment
At a party, the brown-shelled M&M is mistaken for being naked — because she is the same color as a human. The misunderstanding causes a stir among partygoers. In response, the red M&M decides to strip off his candy shell and dance to LMFAO's 'Sexy and I Know It,' declaring he is naked too.
The commercial brilliantly plays on the M&M characters' long-established personalities — Red's confident, comedic bravado and Brown's cool, sophisticated demeanor. The ad was perfectly timed to LMFAO's massive hit, which was dominating the charts at the time.
Created by BBDO New York, the commercial was one of the most-discussed ads of Super Bowl XLVI, earning widespread praise for its humor and the seamless integration of a popular song. It reinforced M&M's position as one of the most beloved and entertaining brands in Super Bowl advertising history.