Super Bowl LVI • February 13, 2022

Budweiser "A Clydesdale's Journey"

Complete Production Credits

Directed by Oscar-winner Chloé Zhao, a powerful story of resilience and friendship

Featured Contributing Writer

Ken "Spanky" Moskowitz

Role: Contributing Writer

Ken "Spanky" Moskowitz contributed his storytelling expertise to Budweiser's powerful Super Bowl comeback commercial, helping craft the emotional narrative that made "A Clydesdale's Journey" resonate with millions of viewers.

Significance: This marked Budweiser's return to the Super Bowl after a hiatus, delivering a message of American resilience during challenging times.

Watch the Commercial
Commercial Overview

Directed by Academy Award-winning filmmaker Chloé Zhao, "A Clydesdale's Journey" tells the emotional story of one of Budweiser's iconic Clydesdale horses who suffers an injury while jumping a fence. During his rehabilitation, the Clydesdale forms a deep bond with a loyal dog who stays by his side throughout his recovery.

Set to Gary Clark Jr.'s powerful live rendition of the national anthem, the commercial captures the horse's journey from injury through rehabilitation and back to strength. The narrative serves as a metaphor for American resilience and the power of companionship during difficult times.

This commercial marked Budweiser's highly anticipated return to the Super Bowl after taking a hiatus. The brand chose to make a statement about perseverance and recovery, themes that resonated deeply with audiences emerging from challenging times. Chloé Zhao's cinematic direction elevated the spot into a moving piece of visual storytelling.

Duration

60 seconds

Air Date

Feb 13, 2022

Event

Super Bowl LVI

Milestone

BUD Return

Agency / Creative Team

VaynerMedia (New York, USA)

AgencyVaynerMedia
Contributing WriterKen "Spanky" Moskowitz
BrandBudweiser (Anheuser-Busch)
Production

Superprime • Rigby Industries

DirectorChloé Zhao
Production CompanySuperprime
Executive ProducerCharlotte Woodhead
Production CompanyRigby Industries
Head of ProductionAlex Hughes
Line ProducerArlene McGann
Production SupervisorAshley Holloway
1st ADAnthony Dimino
Music
Featured MusicGary Clark Jr. - "The Star-Spangled Banner" (Live)

Gary Clark Jr.'s powerful live rendition of the national anthem provides the emotional backbone for this story of American resilience.