Super Bowl LVI · February 13, 2022 · Directed by Chloé Zhao

Budweiser: A Clydesdale's Journey

Complete Production Credits

An injured Clydesdale finds friendship and healing in an unlikely companion — a loyal dog — in this emotional comeback story directed by Oscar winner Chloé Zhao.

Air Date
Feb 13, 2022
Game
Super Bowl LVI
Achievement
Directed by Chloé Zhao
Featured Credit
Contributing Writer

Ken "Spanky" Moskowitz

Ken 'Spanky' Moskowitz contributed his storytelling expertise as Contributing Writer on Budweiser's powerful Super Bowl LVI commercial, helping shape the emotional narrative arc of the Clydesdale's recovery and the bond formed with a loyal canine companion.

One of Ken's 10 Super Bowl contributions — part of his long creative partnership with Budweiser's iconic Clydesdale franchise

Founder, Ad ZombiesFounder, Wedgie CreativeFeatured Keynote SpeakerFractional CMOAdvertising Consultant
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Budweiser: A Clydesdale's Journey

About This Commercial

The Story Behind the Ad

Directed by Academy Award-winning filmmaker Chloé Zhao, 'A Clydesdale's Journey' tells the emotional story of one of Budweiser's iconic Clydesdale horses who suffers an injury while jumping a fence. During his rehabilitation, the Clydesdale forms a deep bond with a loyal dog who stays by his side throughout his recovery.

Set to Gary Clark Jr.'s powerful live rendition of the national anthem, the commercial captures the horse's journey from injury through rehabilitation and back to strength. The narrative serves as a metaphor for American resilience and the power of companionship during difficult times.

This commercial marked Budweiser's highly anticipated return to the Super Bowl after taking a hiatus. Chloé Zhao's cinematic direction elevated the spot into a moving piece of visual storytelling that resonated deeply with audiences.

Complete Production Credits

Everyone Who Made It Happen

Brand / Client

Anheuser-Busch InBev
BrandBudweiser (Anheuser-Busch InBev)
VP, MarketingMonica Rustgi
Director, Brand MarketingLindsey Sherrill

Agency / Creative Team

VaynerMedia
AgencyVaynerMedia
Contributing WriterKen "Spanky" Moskowitz

Production

Superprime · Rigby Industries
DirectorChloé Zhao
Production CompanySuperprime
Production CompanyRigby Industries
Executive ProducerCharlotte Woodhead
Head of ProductionAlex Hughes
Line ProducerArlene McGann
Production SupervisorAshley Holloway
1st ADAnthony Dimino

Music

Featured Performance
Featured MusicGary Clark Jr. — The Star-Spangled Banner (Live)