Complete Production Credits
Directed by Oscar-winner Chloé Zhao, a powerful story of resilience and friendship
Role: Contributing Writer
Ken "Spanky" Moskowitz contributed his storytelling expertise to Budweiser's powerful Super Bowl comeback commercial, helping craft the emotional narrative that made "A Clydesdale's Journey" resonate with millions of viewers.
Significance: This marked Budweiser's return to the Super Bowl after a hiatus, delivering a message of American resilience during challenging times.
Directed by Academy Award-winning filmmaker Chloé Zhao, "A Clydesdale's Journey" tells the emotional story of one of Budweiser's iconic Clydesdale horses who suffers an injury while jumping a fence. During his rehabilitation, the Clydesdale forms a deep bond with a loyal dog who stays by his side throughout his recovery.
Set to Gary Clark Jr.'s powerful live rendition of the national anthem, the commercial captures the horse's journey from injury through rehabilitation and back to strength. The narrative serves as a metaphor for American resilience and the power of companionship during difficult times.
This commercial marked Budweiser's highly anticipated return to the Super Bowl after taking a hiatus. The brand chose to make a statement about perseverance and recovery, themes that resonated deeply with audiences emerging from challenging times. Chloé Zhao's cinematic direction elevated the spot into a moving piece of visual storytelling.
Duration
60 seconds
Air Date
Feb 13, 2022
Event
Super Bowl LVI
Milestone
BUD Return
VaynerMedia (New York, USA)
Superprime • Rigby Industries
Gary Clark Jr.'s powerful live rendition of the national anthem provides the emotional backbone for this story of American resilience.