Complete Production Credits
Martha Stewart and Snoop Dogg explain T-Mobile's unlimited data plan using a series of cannabis-related puns — one of the most talked-about celebrity pairings in Super Bowl history.
Ken 'Spanky' Moskowitz contributed as Senior Copywriter on T-Mobile's viral Super Bowl LI commercial, helping craft the sharp, double-entendre-laden script that made the Martha Stewart and Snoop Dogg pairing so memorably hilarious.
One of the most viral Super Bowl ads of 2017 — the Martha & Snoop pairing became a cultural phenomenon
T-Mobile's Super Bowl LI commercial features the unlikely but iconic pairing of Martha Stewart and Snoop Dogg — two celebrities who had already built a surprising friendship through their cooking show — to explain T-Mobile's unlimited data plan.
The ad is packed with cannabis-related double entendres as Martha and Snoop describe the benefits of T-Mobile's '#BagOfUnlimited' plan. The wordplay is clever, the chemistry between the two stars is undeniable, and the result is one of the most shareable Super Bowl ads of the decade.
The commercial was a massive viral success, generating millions of views and social media shares. It perfectly captured T-Mobile's irreverent brand voice while leveraging the genuine friendship between two of pop culture's most unlikely BFFs.