Complete Production Credits
Americans realize they owe France a thank-you for the Statue of Liberty — and use Etsy's Gift Mode to send the perfect gift: a magnificent cheese board.
Ken 'Spanky' Moskowitz served as Creative Writing Consultant on Etsy's landmark first-ever Super Bowl commercial, contributing his expertise in crafting the comedic voice and narrative structure that made this ad a standout moment at Super Bowl LVIII.
Etsy's first-ever Super Bowl commercial — a historic debut on advertising's biggest stage
Etsy's first-ever Super Bowl commercial asks a simple but hilarious question: did America ever properly thank France for the Statue of Liberty? The answer, of course, is no — and the ad follows a group of Americans scrambling to make it right using Etsy's Gift Mode.
The solution they land on is a spectacular French cheese board — 'Un plateau des fromages!' — delivered as a heartfelt gesture of gratitude to the nation that gifted America one of its most iconic landmarks back in the 1880s.
Created by Orchard and directed by Andreas Nilsson through Biscuit Filmworks, the commercial blends absurdist humor with genuine warmth, positioning Etsy as the go-to destination for meaningful, personalized gifts.